Howdy! (AR) Experience
We partnered with Texas A&M University to drive excitement and awareness of bubly's Howdy LTO cherry-flavored Bubly. The can features the Aggies’ official campus greeting “Howdy!”on the tab.
The Howdy! Bubly promotion featured digital signs around campus where Aggies could scan a QR code for a special augmented reality (AR) experience using an Instagram filter. The filter could also be unlocked on Texas A&M’s Instagram.
A bubly hello.
Texas A&M Howdy Week.
School looks a little different this year. With no usual welcome or meet ups, the normal is out the window. But we still wanted to hold on to that refreshing Aggie spirt! So we put together the perfect Socially Distant Welcome Kit to kick off their 2020 fall semester.
Inside the kit.
The kits consisted of all things to get the 2020 fall semester started off right! A bubly, hand sanitizer, face mask, T-shirt, some buttons and a post card that had a QR code on it that students could scan and download their “digital welcome kit”
Digital Welcome kit.
Once the students scaned the QR code they were able to download co-branded bubly and Aggie GIFS, Zoom backgrounds, screen savers and stickers.
These digital downloads were done by my team of very talented designers.
*Ethan Kociela and Ana Vivoni
