Hersheypark Spire Challenge

We developed Herheypark ride inspired drinks for Pepsi Spire that were exclusive to Hersheypark. We asked consumers to vote on their favorite ride inspired SPIRE receipe. The winning drink flavor stayed at Hersheypark all summer long.

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On-Site Sampling Event

The Mix It Up Pepsi Spire truck was brough to the park for a day of sampling the new drinks.

Hersheypark Promotion

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Hersheypark Spire Challenge

On-Site Sampling Event

Hersheypark Promotion

Hellmann's

Old Work