Pepsi: Drink Aloha Campaign

We were tasked with developing a localized campaign that would resonate with the Hawaiian market for Pepsi’s Live For Now national platform. With the Drink Aloha campaign we were able to speak directly to the people of Hawaii with beautiful photography that we shot and relevant messaging for their market. For the last 6 years the Drink Aloha campaign has been going strong evolving the look from year to year.