Pepsi: Drink Aloha Campaign

I led the creative direction for the localization of Pepsi's Live for Now campaign in Hawaii, conceptualizing the Drink Aloha campaign as a unique extension of Pepsi's national platform. To bring this vision to life, my team and I spent an entire week on location in Hawaii, capturing the essence of the island through breathtaking photography. We immersed ourselves in the local culture, ensuring every shot resonated authentically with the Hawaiian community. The result was a campaign that not only celebrated the spirit of Hawaii but also forged a deep connection with its people. Over the years, the Drink Aloha campaign has continuously evolved, with each iteration refining its visual identity. I led a talented team of art directors, writers, and photographers, collaborating closely to ensure the campaign's ongoing success and relevance.