In 2021, milkpep was at the beginning stages of repositioning themselves as a performance drink. You may be thinking, that’s super weird. But in reality, milk powers you like no other performance drink. It’s high in protein, rehydrates your body, repairs damaged muscles, gives energy and mitigates soreness. So if you want to be the very best and preform at the top of your game then… you’re gonna need milk for that.

My team and I brought this campaign to life at the shopper level using an omnichannel approach for the 2020 Olympic Games. We partnered with Team Milk’s Olympic athletes—Maurio McCoy, Cat Osterman, Ariel Torres, and Hannah Roberts—to create the ultimate MilkPEP campaign, connecting with consumers both online and in-store.