You can tell by the pure, crisp, vapor-distilled taste that smartwater is a brand that doesn’t follow convention.

We wanted to bring shoppers a summer program that felt just as unique. So we teamed with travel partner, Modern Adventure, to offer shoppers the chance to experience the trip of a lifetime to their choice of unforgettable destination.

every thing we did from there was unconventional, from the smart sling to thematic in-store displays it was a summer that’s hard to forget.