smartwater unconventional summer

You can tell by the pure, crisp, vapor-distilled taste that smartwater is a brand that doesn’t follow convention.

We wanted to bring shoppers a summer program that felt just as unique. So we teamed with travel partner, Modern Adventure, to offer shoppers the chance to experience the trip of a lifetime to their choice of unforgettable destination.

My Role: Creative Direction / Design / Concept Ideation

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